The collaboration between Junker app and EconomiaCircolare.com combines data, technology, and investigative journalism to make waste sorting simpler and more transparent.

Together, we have led key projects such as the focus on environmental labeling for consumer products—which demonstrated how labels often fail to actually help with proper waste sorting—and the focus on cosmetics packaging, where we demonstrated how the complexity of packaging and the presence of product residues make disposal decisions particularly critical. From analyses at supermarket shelves to home kitchens, our app and magazine transform citizens’ concerns into data, stories, and concrete tools, encouraging brands and institutions to rethink packaging, regulations, and communication in a truly circular way.