{"id":9901,"date":"2026-10-12T14:28:05","date_gmt":"2026-10-12T14:28:05","guid":{"rendered":"https:\/\/junkerapp.it\/?post_type=servizi&p=9901"},"modified":"2026-10-13T09:00:59","modified_gmt":"2026-10-13T09:00:59","slug":"gamification","status":"publish","type":"servizi","link":"https:\/\/www.giunko.it\/en\/servizi\/gamification\/","title":{"rendered":"Gamification"},"content":{"rendered":"

Simple, practical actions to simplify waste sorting in daily life.<\/p>\n<\/div><\/div>

Gamification<\/span><\/span><\/h1>

<\/span>We transform environmental education and access to services into an interactive experience, using Junker as a platform for citizen engagement, data collection, and direct communication with residents.<\/p>\n<\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Three behavioral drivers of Junker\u2019s gamification<\/h2>\n<\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>

1<\/p>\n<\/div><\/div>

\n
\n
\n
\n
\n
\n
\n
\n
\n

Cognitive <\/span>Empowerment<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
<\/div>

Educational content and quizzes to improve knowledge of waste sorting and environmental services, clarify doubts about proper waste disposal, and strengthen citizens\u2019 environmental awareness.<\/p>\n<\/div><\/div>

<\/div>

2<\/p>\n<\/div><\/div>

Enabling change<\/h3>\n<\/div><\/div><\/div>
<\/div>
<\/div>

3<\/p>\n<\/div><\/div>

Extrinsic motivation<\/h3>\n<\/div><\/div><\/div>
<\/div>

Rewards, promotional items and coupons to encourage citizen participation, engage less active users, and encourage sustainable behaviors.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Junker Gamification: The Project for COREPLA<\/h2>\n<\/div><\/div>
<\/div>
<\/div>

COREPLA Play Green<\/h3>\n

The gamification for COREPLA\u2014the national consortium for the collection, recycling, and recovery of plastic packaging\u2014 was developed by Junker in collaboration with greenApes\u00a0to educate citizens on how to identify and correctly dispose of plastic.<\/p>\n<\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div>
<\/div>\"\"<\/div><\/div><\/div><\/div>

Users took on four different challenges<\/p>\n

    \n
  1. The Fake news about plastic:<\/strong> 3 levels featuring videos to engage participants and scanning activities<\/li>\n
  2. Can You Recognize Plastic?: <\/strong>3 levels focused on guided packaging scanning<\/li>\n
  3. The Second Life of Plastic:<\/strong> 3 additional levels with quizzes and longer, in-depth videos<\/li>\n
  4. Bonus Challenge \u2013 Plastic Hero:<\/strong> bonus content for the most active participants<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>
    <\/div>

    The results of the COREPLA Play Green project<\/h3>\n<\/div><\/div>
    <\/div>
    <\/i><\/div>

    5.144<\/h4>

    Users<\/b><\/p>\n<\/div><\/div><\/div>

    <\/i><\/div>

    26.840<\/h4>

    Activities<\/p>\n<\/div><\/div><\/div>

    <\/i><\/div>

    3.025<\/h4>

    <\/span><\/span><\/span>Challenges<\/span><\/p>\n<\/div><\/div><\/div>

    <\/i><\/div>

    21.110<\/h4>

    Scans on Junker<\/p>\n<\/div><\/div><\/div>

    <\/i><\/div>

    787<\/h4>

    Gadgets and coupons<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    Junker\u2019s gamification can be applied in any type of setting to promote active learning about proper waste sorting practices, foster a sense of responsibility and civic engagement, and increase awareness of local environmental services.<\/h5>\n<\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div><\/section>
    \n
    \n
    \n
    \n

    Contact us for more information<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
    <\/div>